The only place to hear about the meat industry.

In this episode, Erick Mittenthal, the Chief Strategy Officer at The Meat Institute, joins us to discuss the organization's long history and its efforts to support education within the meat industry. He explains the role of the Protein PACT, their work with small businesses, and the institute's various collaborations. Mittenthal emphasizes the importance of consumer data on key issues that build consumer trust, such as animal welfare, environmental impact, food safety, nutrition, and food security. He also highlights the significance of effective communication in creating a positive impact on both the meat industry and consumers.

In today's episode, we are joined by Kadie Graves, an at-large director on the American Meat Science Association's Student Board. Kadie introduces "Meat the Truth," a student-led initiative aimed at debunking myths and sharing accurate meat science information through social media. We discuss how the project uses engaging templates to communicate scientific truths about meat production, consumption, and its role in diets.

In this episode, Dr. Francisco Najar teams up with Dr. Kathleen Wolff to interview J.D. Julie Anna Potts, President and CEO of the Meat Institute. The discussion highlights Julie’s impactful leadership and her vision for the future of the meat industry, with a focus on initiatives like the Protein PACT and Emerging Leaders Program.

In this episode, we are joined by Klae O’Brien, lead author of a groundbreaking study on consumer perceptions of grass-fed beef. Published in the Journal of Applied Communications, the study examines how factual information can reshape consumer opinions about beef labeling. Klae shares fascinating insights into how presentation formats impact consumer trust and what the meat industry can learn from this research.

In today’s episode, we’re joined by Dr. Gregg Rentfrow, a seasoned meat scientist with over 36 years of expertise. He shares his expertise on seam butchery, tips for creating visually stunning cuts, and insights into the evolving world of meat science education through his globally popular videos. We also explore barbecue traditions across the U.S. and Kentucky’s Barbecue Boot Camp. Whether you’re a professional or backyard enthusiast, this episode is packed with practical knowledge to elevate your craft.