Understanding Consumer Perceptions of Grass-Fed Beef

In this episode, we dive into the multifaceted beef world with Dr. Molly McAdams, Executive Vice President of the Texas Beef Council. Dr. McAdams shares insights into the council’s efforts to promote beef across Texas, including the unique challenges of catering to a growing and diverse population. We explore strategies for engaging modern consumers, the importance of regional branding, and how the industry adapts to changing culinary trends.

In today's episode, we have Dr. Derris Burnett, who uses immersive, hands-on experiences to revolutionize agricultural education, yielding meaningful outcomes. By providing initiatives like MANRRS he aims to transform agricultural education, giving minority students opportunities that break barriers and foster inclusive growth. Dr. Burnett's approach centers on impactful learning experiences, His 'Farm to Fork Rabbit Program' also focuses on sustainable animal production, helping students gain skills that prepare them as future leaders in the field.

Join us as we welcome Dr. Steven Lonergan, a prominent expert in meat science and global food policy. We will discuss the importance of asking key questions to students, clients, and customers about their goals and motivations for achieving them and how students can learn to apply these questions. Dr. Lonergan brings invaluable insights into the intersections of technology and education. Don't miss this engaging conversation!

In this episode of Meatspad, we’re joined by Dr. Derico Setyabrata, an assistant professor of Animal Science at the University of Arkansas, as we dive deep into the world of freezing practices in the meat industry. Join us as we explore how freezing techniques can enhance or compromise meat quality. From current industry practices to the implications of color and shelf life, this episode provides a comprehensive look at how freezing impacts meat from farm to table. Is freezing a friend or foe? Tune in to find out how the application of the freezing method can make all the difference!

Welcome to another engaging episode of the Meatspad Podcast! Today, we are delighted to host Mandy Carr and Jessica Lancaster from the National Cattlemen’s Association, who are part of the Beef Checkoff Program. They bring a wealth of expertise and passion to the table, overseeing this vital initiative that supports and promotes the beef industry through strategic funding. Their work with the Checkoff Program is crucial in enhancing beef quality, new product development, food safety, nutrition, and consumer education. Tune in as we dive into a compelling discussion about their impactful roles and how the Checkoff Program drives positive change. Get ready for an insightful conversation with us!