The only place to hear about the meat industry.

In this episode, we are joined by Klae O’Brien, lead author of a groundbreaking study on consumer perceptions of grass-fed beef. Published in the Journal of Applied Communications, the study examines how factual information can reshape consumer opinions about beef labeling. Klae shares fascinating insights into how presentation formats impact consumer trust and what the meat industry can learn from this research.

In today’s episode, we’re joined by Dr. Gregg Rentfrow, a seasoned meat scientist with over 36 years of expertise. He shares his expertise on seam butchery, tips for creating visually stunning cuts, and insights into the evolving world of meat science education through his globally popular videos. We also explore barbecue traditions across the U.S. and Kentucky’s Barbecue Boot Camp. Whether you’re a professional or backyard enthusiast, this episode is packed with practical knowledge to elevate your craft.

The 77th RMC concluded with Dr. Francisco Najar and Phill Bass reflecting on the impactful exchange of ideas that took place. Experts and industry professionals discussed pressing topics, emphasizing the future of meat science. The conference not only encouraged technical innovation but also strengthened collaborations between academia and industry. As the RMC wraps up, participants depart with new insights and valuable connections that will drive progress in the field of meat science. We look forward to seeing you at the 78th RMC at Ohio State University in 2025.