The Beef Checkoff Program: NCBA’s Role in Beef Demand and Industry Growth with Drs. Mandy Carr and Jessica Lancaster

The Beef Checkoff Program: NCBA’s Role in Beef Demand and Industry Growth with Drs. Mandy Carr and Jessica Lancaster

Welcome to another engaging episode of the Meatspad Podcast! Today, we are delighted to host Mandy Carr and Jessica Lancaster from the National Cattlemen’s Association, who are part of the Beef Checkoff Program. They bring a wealth of expertise and passion to the table, overseeing this vital initiative that supports and promotes the beef industry through strategic funding. Their work with the Checkoff Program is crucial in enhancing beef quality, new product development, food safety, nutrition, and consumer education. Tune in as we dive into a compelling discussion about their impactful roles and how the Checkoff Program drives positive change. Get ready for an insightful conversation with us!