Pork Perspectives: Marketing, Innovation, and Nutrition w/ Dr. David Newman

Pork Perspectives: Marketing, Innovation, and Nutrition w/ Dr. David Newman

In today's episode, we welcome Dr. David Newman, Senior Vice President of Market Growth at the National Pork Board. Dr. Newman shares insights on promoting and marketing pork, emphasizing its value and discussing innovative strategies for diverse consumer engagement. We explore marketing challenges, his expertise in enhancing pork's market standing, and the ongoing innovations in pork fabrication. The conversation also touches on consumer perceptions, market dynamics, and efforts to reshape public views on the nutritional benefits of pork.